Insights

Millennials on Millennials: TV and Digital News Consumption

Millennials have spending power and influence, and marketers are eager to reach them. Their particular media habits differ vastly from past generations and have a major impact on the overall media landscape and how content is consumed. This is the “it” demographic among marketers around the...

Unscripted and Variety Programs Deliver Prime Viewers Away from the Couch

Whether it’s watching at a friend’s house, in a waiting room at a doctor’s office or at the workplace, consumers are taking their viewing habits out-of-home and wherever the road takes them. That’s why understanding this independence from viewing content at home is vital in helping inform...

U.S. Video 360 Report 2018

The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.