Insights

Reports and Insights | Global Advertising Trends - Q4 2011 | Nielsen

After a boost in ad spending during Q3, advertisers show more caution in Q4, though 2011 still shows a 7.3% increase in spending vs. 2010. Both North America and Europe show declines in ad spend year-on-year for Q4, with the FMCG market cutting ad budgets. Looking at the whole of 2011 vs. 2010...

Nielsen at Advertising Week 2011

Fill out the form below to access this research report presented by Nielsen thought leaders at Advertising Week. TV Viewers Get SocialPanel Discussion Moderator: Radha Subramanyam, SVP, Media Analytics, Nielsen

Global Ad Spend Rises 5.7% for Q2 2011 | Nielsen

Despite overall growth of 5.7 percent for the advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen’s quarterly Global AdView Pulse...

Opportunities Abound in China’s Media Landscape

Across the globe, consumers are spending more time engaged with digital media, particularly across the three screens of television, online, and mobile. Technological advances across all these media have led to  engaged and digitally-connected consumers. Increased TV viewing options like HD signals...

Global Ad Spending Shows Signs of Growth

As global ad spending continues a steady climb to recovery in the first half of 2010, advertising in the world’s largest market is also seeing signs of growth, with a 3.8 percent increase in U.S. ad spending year-over-year, according to figures released today by The Nielsen Company. The U.S....

Maximize the Return on your Advertising Spend

Chang Park, Executive Director, Nielsen Analytic Consulting, Greater China With consumers becoming increasingly price conscious in a highly competitive marketplace, maximizing the return on their advertising spend is more important than ever. Ensure ad dollars are allocated to activities that best...