Insights

Global Ad Spend: Industry & Services Advertising Was Up in Q1

Even though global ad spending has grown only moderately on a year-over-year basis, 2013 has proven to be a year to spend for select industries—and an off year for others. Industry and services was the fastest growing sector in the first quarter (up 8%), according to Nielsen’s quarterly Global...

Global Ad Spend: Latin America and Asian Nations Lead the Charge

Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013. According to Nielsen’s quarterly Global AdView Pulse report, global advertising grew just 1.9 percent from the first quarter of 2012. Trends fluctuated across the regions, as quarterly spending...

Global AdView Pulse Lite – Q4 2012

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter....

Marketers: Forget the Spending Plan, Focus on Your Consumer

By Taddy Hall, Project Director, The Cambridge Group Much has been discussed about the short tenure of CMOs. The primary reason for the brevity, however, is a frequent misgiving that successful marketing begins with allocation and ends with execution and measurement. Their dedication to an...

U.S. Ad Spend Increased 2% in 2012 On Strong 3Q

Hampered by an historic hurricane and the looming fiscal cliff but buoyed by a presidential election and the summer Olympics, advertisers managed a 2 percent jump on ad spend in 2012 over 2011, according to Nielsen. On a year-over-year basis, advertising expenditures increased 1 percent in the...

10 Things to Know About Today’s Female Consumer

Think you know a thing or two about women? They’re dynamic consumers and worth paying attention to. Here are a few reasons why. ESPN’s “NFL Regular Season” was the top cable TV program among American women age 21-24 in November 2012. Eighty-nine percent of women in developing countries have...