Predicting the COVID-19 Behavioral Reset
In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.
Unemployment is at the Heart of Long-Term Consumer Change
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...
Real-Time ‘Recessionary’ Response Holds Key to COVID-19 Fallout
With the economic and social impact of the COVID-19 emergency being felt around the globe, there is a natural tendency to make comparisons to the Great Recession. Some habits from that period will be repeated, but to make side-by-side comparisons would be overly simplistic.
COVID-19: Tracking the Impact on FMCG, Retail and Media
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
Game Changer
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Global Ad Spending Is Up, But You Can’t Buy Loyalty in CPG
Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it’s brand switching that manufacturers and retailers should keep a close eye on.
Battle of the Brands: Consumer Disloyalty is Sweeping the Globe
Only 8% of global consumers say they are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
Global Economic Conditions Ended 2018 on an Upbeat Note, But Market Conditions Vary Around the World
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.
Balance For Better: A Dream or Reality for Women Around the World?
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.