America's Sweetest Treat Is Delivering Candy Crushing Growth
When it comes to food, many Americans are putting their health first. But we still love a good indulgence as well, and candy is a top treat that generates billions in sales for brands and retailers that are able to appeal to the sweet tooth in all of us.
Asian-Americans' Food Shopping Habits Influence Mainstream Shoppers From Coast-to-Coast
For Asian-Americans, food is an essential part of their cultural heritage and an element passed on from generation to generation. And as their numbers grow, so too does their influence on the food shopping habits of the country's general population.
Hispanic Millennials Seek a Cultural Connection at Grocery
To better understand how the influence of other cultures affects Millennial shopping habits, a recent Nielsen study focused on the largest Millennial multicultural group—Hispanic Millennials
Strong Influence and Cultural Ties Drive Older Hispanics’ Food Buying Behaviors
Older Hispanics are revered as cultural stewards of their families for many reasons, but one in particular is the flavor-rich traditions that are reflected in their shopping carts and in their homes.
A Sweet Outcome: Trolli Raises Brand Awareness in a 'Weirdly Awesome' Way
In the candy business, it takes more than a sweet product to generate savory sales. In fact, candy manufacturers need to invest millions to build brand equity and distinguish their confections in a crowded marketplace. And to ensure a sweet outcome, marketers need assurance that they’re spending...
Case Study: Weirdly Awesome, and Effective
Historically, the Trolli gummy candy brand wasn’t as well known as the brand's parent wanted. So Trolli developed its first major online ad campaign in years, tagged “Weirdly Awesome.” And to stay on track, Trolli used Nielsen Digital Brand Effect to hone campaign awareness and drive sales.
May Day: Will May 2 be the Next Big Day in Sports History?
On May 2, 2015, six key sporting events will take place. And according to a recent study, over half (52%) of U.S. adults say they plan to watch, listen to or attend at least one of the events. We also looked at how they plan to celebrate—from the food they'll eat to the how they'll follow the...
Recipe for Success: 86 Million Americans Visited Food and Cooking Websites
Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites. Scripps Networks’ websites, which includes Food Network and Food.com, were among the top online brands in the food and...