Insights

A Sweet Outcome: Trolli Raises Brand Awareness in a 'Weirdly Awesome' Way

In the candy business, it takes more than a sweet product to generate savory sales. In fact, candy manufacturers need to invest millions to build brand equity and distinguish their confections in a crowded marketplace. And to ensure a sweet outcome, marketers need assurance that they’re spending...

Case Study: Weirdly Awesome, and Effective

Historically, the Trolli gummy candy brand wasn’t as well known as the brand's parent wanted. So Trolli developed its first major online ad campaign in years, tagged “Weirdly Awesome.” And to stay on track, Trolli used Nielsen Digital Brand Effect to hone campaign awareness and drive sales.

May Day: Will May 2 be the Next Big Day in Sports History?

On May 2, 2015, six key sporting events will take place. And according to a recent study, over half (52%) of U.S. adults say they plan to watch, listen to or attend at least one of the events. We also looked at how they plan to celebrate—from the food they'll eat to the how they'll follow the...