Insights

Streaming: Friend or Foe to Local Markets?

The typical U.S. adult streamer spends an average of just under one hour (57 minutes) streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV: two hours 42 minutes.

Webinar: Optimize Your Local TV and Radio Mix

With so many local broadcast media channels available today, getting the right message to the right consumer at the right time may seem like an impossible task. Watch this webinar to learn how to optimize your local media plans to connect with key local consumers.