Insights

Streaming: Friend or Foe to Local Markets?

The typical U.S. adult streamer spends an average of just under one hour (57 minutes) streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV: two hours 42 minutes.

Webinar: Optimize Your Local TV and Radio Mix

With so many local broadcast media channels available today, getting the right message to the right consumer at the right time may seem like an impossible task. Watch this webinar to learn how to optimize your local media plans to connect with key local consumers.

It's All About Local News

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.

Q3 2016 Local Watch Report: Stay-at-Home and Working Moms

Mothers are at the epicenter of the family circle and are often balancing motherhood, work and most importantly, life. But what does this look like across the country’s many local communities, and how are stay-at-home and working moms adapting to technology and using media?

Media Habits of the Hispanic Millenial Voter | Nielsen Local

Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach...

Media Habits of the African American Voter | Nielsen Local

Traditional media promises to provide the backbone for political campaigns working to engage the African American Voter. But campaigns have opportunities with digital and out of home via specific social media and video display networks. This infographic highlights media habits of the African...

Media Habits of the Single White Female Voter | Nielsen Local

While traditional media still holds strong for the Single White Female Voter, the importance of digital in reaching this key voter segment can been seen whether its enhancing the reach of traditional mediums via their digital audiences or reaching out directly to her via internet...