At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
With so many local broadcast media channels available today, getting the right message to the right consumer at the right time may seem like an impossible task. Watch this webinar to learn how to optimize your local media plans to connect with key local consumers.
If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.
This edition of Nielsen’s Local Watch Report focuses on news consumption. Since 2015, news viewing has been on the rise and has only increased in 2017—but growth isn’t the only good news here.
Mothers are at the epicenter of the family circle and are often balancing motherhood, work and most importantly, life. But what does this look like across the country’s many local communities, and how are stay-at-home and working moms adapting to technology and using media?
Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach...
While much of the political buzz in the U.S. has been focused on the race for the White House, the presidential election isn’t the only game in town this November. And when it comes to reaching local voters, radio is the strongest ticket on the ballot.
Traditional media promises to provide the backbone for political campaigns working to engage the African American Voter. But campaigns have opportunities with digital and out of home via specific social media and video display networks. This infographic highlights media habits of the African...
While traditional media still holds strong for the Single White Female Voter, the importance of digital in reaching this key voter segment can been seen whether its enhancing the reach of traditional mediums via their digital audiences or reaching out directly to her via internet...
Today’s political campaigns need to understand the unique media consumption behaviors of key voter segments when developing strategies to deliver votes.
Technology continues to be on the fast track, and it's changing consumer behavior and media habits. It's also helping today’s digital-savvy shoppers, particularly those in the market for a car.