Insights

The Bilingual Brain: Maximizing Ads for Hispanic Millennials

Today, 38 percent of Hispanics ages 18-29 are bilingual, an increase of 73 percent over the past decade. With this group’s increased size, spending power and influence, it’s no wonder that understanding how to connect with them—and in what language—is top of many marketers’ to-do...

Local Markets Shape Millennial Brand Loyalties

Loyalty is highly coveted in today’s media world, particularly among Millennials—some of America’s most connected consumers. These adults aged 18-29 are in many ways redefining how marketers and content creators think about loyalty. Audiences are fragmenting across more and more platforms and...

Millennial Moms | Nielsen Local

This infographic illustrates the importance of identifying nuances within consumer groups. Though Moms are a powerful and influential group, understanding the characteristics that differentiate them from each other is critical to crafting focused outreach. In this infographic, Scarborough analyzes...

Shaken & Stirred Milennials | Nielsen Local

This infographic illustrates where Millennials age 21+ drink and purchase alcohol. It also explores their media consumption habits, demographics and local market behaviors. By understanding the places where Shaken and Stirred Millennials are most likely to see messaging and ads, marketers can...