Not only do LGBT households make 10% more shopping trips in a year than the average U.S. household, they buy more at checkout. In aggregate, LGBT households spent an average of $4,135 at retail stores in 2014—7% more than non-LGBT households.
Gaming consoles are no longer just for gaming. In fact, console owners actively use their devices for a wide range of activities including viewing TV, streaming video, watching Blu-ray discs and exploring the Internet. In fact, gaming accounts for only half of the time they spend on their consoles.
The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers—and thus programmers, marketers, agencies and advertisers—a vehicle for boundless choice.
While the Academy Awards are all about the movies, they’ve grown to showcase much more than just actors playing out scripts on a big screen. And because they showcase the works of musicians, actors, screenwriters and many others, the Oscar effect has widespread implications, as nominations,...
When it comes to generating buzz for new movies, trailers and TV commercials remain king. That’s because, movie previews and TV spots are the top two ways Americans get their movie info, regardless of age or the ever-expanding list of devices and platforms competing for people’s attention.
Similar to last’s years entertainment titles, 2014's top DVDs/Blu-Rays and books were full of franchises. Audiences, especially teens, are fans of series—in either format. And across entertainment, kids' and young adults' series reigned supreme this year.
Young adult fiction adaptations are a growing slice of the box office pie, increasing 6% between 2013 and 2014. And in a survey of consumers who had seen three or more recent movies from this genre, 43% choose it as one of their favorites to go see in a movie theater. So what about young adult...
Recently, movies based on young adult books have emerged as the newest genre in which content creators are investing. To take advantage of this trend, it is important to have a clear view of what is driving moviegoers towards this genre and the implications for the coming years.
From the TV screen to the silver screen, audiences' enormous array of devices and streaming options is making it challenging for marketers to reach their intended consumer across multiple screens. In the case of the movie marketers, the challenge is motivating consumers to put down their devices...
You’ve got the pumpkins, the costume and the candy, but have you got a blood-curdling movie to round out your Halloween evening?