Insights

A tale of two teams – and their fans

While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and local Cincinnati and Los Angeles audience for Super Bowl LVI.

Nielsen TV: How Preteen Gamers Discover and Spend on Games

Despite their young ages, preteen (kids 7-12) gamers in the U.S. collectively spend what some might view as an unfathomable amount of money on video games. And given their desire to be social through gaming, they’re spending most of that money on in-game extras, like outfits, to differentiate...