Insights

Nielsen TV: Sizing up the Podcast Potential

For advertisers, podcast listeners represent a major opportunity, particularly because of how dedicated podcast fans are to the medium. So what do we know about podcasters, and what’s the key to tapping into this passionate group of extreme audiophiles?

Nielsen TV: American Radio and the Business of Urban Music

During Nielsen’s recent Audio Client Conference, Jon Miller sat down with Tony Kidd, VP of Programming, Atlanta Radio, Cox Media Group, to learn more about why radio resonates with African-Americans and which genres are driving them to tune in.

Nielsen TV: A New Unofficial Start to Holiday Shopping

The race to start shopping for the year-end holidays always seems to start just a little earlier with each passing year. This year, 40% of Americans said they had started their shopping by the end of October. So has the official start to the holiday selling seasons shifted forward?