Innovation can be a key driver of engagement, and savvy retail brands know that pushing the digital envelope is critical as technology continues to permeate their customers’ lives. For Walgreens, the successful integration of technology and innovation hinges on a carefully executed omnichannel...
While today’s content boom is a boon for consumers, the ever-growing menu of options makes it challenging to stand out and capture the viewers’ attention. For streaming service Hulu, super-serving the consumer comes down to taking advantage of “undeniable trends.”
Understanding and connecting with consumers is critical for all brands, but there is no single way to engage and interact with everyone. And when it comes to communicating with Hispanics, authenticity is critical.
This November, Americans will cast their votes for the next president of the U.S. But the road to the White House is long, and political campaigns have myriad ways to engage with the voting public. That’s where media metrics—the same ones that advertisers use—come in.
For advertisers, podcast listeners represent a major opportunity, particularly because of how dedicated podcast fans are to the medium. So what do we know about podcasters, and what’s the key to tapping into this passionate group of extreme audiophiles?
During Nielsen’s recent Audio Client Conference, Jon Miller sat down with Tony Kidd, VP of Programming, Atlanta Radio, Cox Media Group, to learn more about why radio resonates with African-Americans and which genres are driving them to tune in.
To better understand how younger respondents view the importance of dietary considerations, we asked six Millennials from different parts of the globe to explain how their eating habits differ from those of their parents.
The race to start shopping for the year-end holidays always seems to start just a little earlier with each passing year. This year, 40% of Americans said they had started their shopping by the end of October. So has the official start to the holiday selling seasons shifted forward?
A recent study from The Demand Institute found that energy is a top priority among 71% of Americans. That said, however, about half that group say it’s an unmet need in their current homes. So how motivated are consumers to make changes, and what may fuel change going forward?
For businesses today, corporate social responsibility is no longer an option. So what does it take to resonate with consumers who care?