Insights

Office-Bound U.S. Olympics Fans Follow Games Online

More than half-way through the 2008 Beijing Olympics, U.S. fans are continuing to follow the Games online in strong numbers, Nielsen Online reported Wednesday. The top two U.S.-based Olympics online destinations, Yahoo Olympics and NBC Olympics, drew an average of 4.7 million and 4.3 million unique...

Beijing’s Bird’s Nest Seeks Post-Games Sponsors

A handful of multinational companies are competing for the rights to put their corporate name on Beijing’s iconic “Bird’s Nest” National Stadium following the Olympics, The Wall Street Journal reported Friday. The move comes with some risk, the Journal noted, citing a...

Johnson Dominates Gymnastics Blog Buzz

Heading into Thursday night’s women’s gymnastics individual all-around finals, American gymnast Shawn Johnson leads her top competitors in online buzz, according to Nielsen Online. Fan buzz between July 28 and August 13 overwhelmingly focused on Johnson, who was more than twice as likely to...

Despite Loss, A Ratings Win For China Women’s Volleyball

Despite losing to Cuba in a closely contested game Wednesday evening, the Chinese women’s volleyball team claimed the top TV rating of all Olympics events broadcast on Chinese television on Wednesday, August 13, AGB Nielsen Media Research reported Thursday. In China, 143 million viewers watched...

Opening Ceremony Draws 2 Billion Global Viewers

More than two billion people — almost one-third of the world’s population — watched the 2008 Beijing Olympics Opening Ceremony on Friday, August 8, Nielsen reported Thursday. Nielsen’s estimates are based on television audience data collected from 38 key markets throughout the...

U.S. Workers Flock Online To Follow The Olympics

Although it was a work day, online traffic to websites with Olympics-related content and video soared on Monday, August 11, according to Nielsen Online.  Unique visitors to the video section of NBC’s Olympics site increased by nearly 140% — from 858,000 on Sunday, August...

Another Accolade For Phelps Most Buzzworthy

American swimmer Michael Phelps’ quest for a gold medal record has captivated fans — and bloggers. During the first week of the Olymipcs, Phelps was the most buzzed-about athlete, according to Nielsen Online, which analyzed online discussion of more than 50 high profile athletes...

Chinese Women’s Volleyball Team A Top TV Draw

The official work week has begun, but people in China are still finding time to tune into Olympics broadcasts on TV.   On Monday, August 11, the third day of the Beijing Olympics, 84% of Chinese families tuned in to at least some Olympic programming, according to AGB Nielsen Media Research.  The...

Chinese TV Viewing Levels Up 45% During Olympics

The total Chinese television audience for Olympics broadcasts on CCTV, China’s state broadcaster, was up by 45% on Saturday, August 9, the official start date of the Olympic Games — compared with TV viewing levels from just a few days before the Olympics began, according to Nielsen. On...

Chinese Fans To Rely On Multimedia Olympics Coverage

Like their counterparts in Europe and North America, Chinese Olympics fans are turning to multimedia sources for coverage of the 2008 Beijing Games, according to a recent Nielsen survey of Internet users in China. In addition to watching the Games on TV, three of four people in China will keep...