Total Audience Report Series

Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.

The Out-Of-Home Fall Sports Viewing Overview

Fall is ripe with major sporting events, ranging from football on Sundays to playoff baseball. And while some of us enjoy these events from the comfort of our own homes, many audiences choose to rally around fellow fans to cheer from bars, restaurants and an array of other out-of-home venues.