Insights

Day One Republican Convention TV Ratings Cancelled

On Monday September 1, 2008 television news coverage of Hurricane Gustav replaced planned coverage of the Republican Convention on most broadcast and cable networks.  As a result, Nielsen will not be providing audience estimates for Monday night’s convention.    If normal convention...

Obama’s V.P. Text Message Reaches 2.9 Million

The Barack Obama Campaign generated significant buzz this weekend by announcing Senator Obama’s Vice Presidential selection via SMS text-message. Nielsen estimates that 2.9 million U.S. mobile subscribers received a text message from the Obama campaign over the weekend. The Vice Presidential...

Nielsen’s Pre-Convention Campaign Scorecard

With the national political conventions starting next week, pundits and the general public, alike, are scrutinizing Barack Obama’s and John McCain’s campaign strategies. On Thursday, Nielsen joined the fray, releasing an analysis of the candidates’ online presence and buzz, their...

Presidential Candidates Neglect Online Advertising

Senators McCain and Obama are each spending sizable sums of money on TV advertising during the Olympics.  But when it comes to placing display advertising online, both candidates have relatively unimpressive records, Mediaweek Senior Editor Mike Shields noted Monday in a column.   “The...

Presidential Candidates Targeting Engaged Voters Online

As the two major presidential candidates, John McCain (R-AZ) and Barack Obama (D-IL), battle state-by-state for votes, the Internet has become an increasingly critical outreach method, according to a recent report from Nielsen Online. “Campaigns are no longer dabbling online,” says Jon...

McCain and Obama Spending Little on Internet Ads

This year’s presumptive presidential nominees seem hesitant to advertise over the Internet. According to Nielsen Online, the candidates have been active with search advertisements, with McCain getting 5.4 million hits in May, as opposed to Obama’s 1.8 million. Mediaweek reports that digital...