Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
Distribution affects new product sales. This is obvious. What’s less obvious is the extent to which CPG manufacturers can predict and control distribution for a new product, especially during the first year in-market.