Insights

Every Day Matters

Not long after Nielsen portable people meter (PPM) was introduced, conversations with radio broadcasters about how every minute counts became fairly common. In the world of PPM, a listener’s detailed tuning habits are captured throughout the day, and it turns out listening is much more spread out...

Recycle More in 2013

As the new year begins, many people will make personal resolutions to do more recycling in 2013. Recycling is good for the environment and is also good for station ratings. A recent study looked at audience recycling patterns for the five top-rated stations in the 10 largest markets. The results...