Insights

U.S. Consumers Curtail 2008 Holiday Spending

Nielsen is forecasting sales of more than $98 billion for the November-December 2008 holiday retail season.  But amid worsening economic conditions, U.S. consumers are likely to be more cautious than ever with their spending.  A recent Nielsen survey of 21,000 U.S. households found that...

2008 U.S. Holiday Sales Expected To Reach $98 Billion

This year, U.S. consumers are expected to spend more than $98 billion during the November-December holiday retail season, Nielsen reported Thursday. Nielsen’s holiday retail forecast predicts a 4.7% gain in dollar sales over 2007.  Unit sales, however, are expected to be virtually flat...