No longer just your average girl-meets-boy story, the billion-dollar Romance book industry has enough sub-genres to keep its diverse, loyal fan base happy for some time and remain one of the most widely read genres in the world. So who is the Romance reader?
U.S. Census projections show that by 2055, Asian-Americans will pass Hispanics as the largest immigrant group in the U.S.
From the American Revolution to the present day, women have always played a crucial role in the U.S. military. And with legislation expanding women's roles and numbers, retailers have the opportunity to meet this growing group's unique needs.
In the ever-changing mobile games market, it can often seem like success is unpredictable. As a result, many publishers flood the market with titles and evaluate from there. The good news, however, is that the potential strengths and weaknesses of a mobile game are measurable before a title goes to...
It’s no secret that Millennials are changing the way we watch, listen and interact, but did you know that they’re also changing the way we drink? The only thing more varied than their beverage choices is how they’re consuming media.
To better understand how the influence of other cultures affects Millennial shopping habits, a recent Nielsen study focused on the largest Millennial multicultural group—Hispanic Millennials
72% of the general population in China listens to music, and they do so for an average of 16 hours per week, often on smartphones and with specialized headphones.
Not only have mobile gaming apps expanded the gaming landscape, but the growing popularity of eSports and the introduction of virtual/augmented reality devices to the category are making gamers even more of an interesting and attractive market.
Networks are the backbone of every wireless carrier and are the most important reason a consumer selects and keeps a wireless provider. That’s why measuring the effectiveness of network speed is essential to the success of the players, marketers and advertisers in the industry.
Both in print and online newspapers reach over 58% of shoppers and spenders across key categories such as consumer electronics, appliances, furniture, home accessories, and hardware/paint/lawn/garden. Newspaper readers like to shop around, appreciate quality and are brand loyal.