Insights

When Choosing a Carrier, Does the iPhone Really Matter

Roger Entner, Senior Vice President, Research and Insights, Telecom Practice While public awareness of Apple’s iPhone has been significant since its summer 2007 launch, its influence on consumer purchasing decisions remains up for debate. To try to better understand the iPhone phenomenon, I...

The Impact Of The iPhone 3G Price Cut

Value Remapping of the Carriers’ Handset Portfolio Roger Entner, SVP, Head of Research and Insights, Telecom Practice As widely expected, Apple announced the new iPhone 3GS at its Worldwide Developers Conference in San Francisco. This latest iPhone offers incremental improvements over the...

iPhoning It In

Apple’s iPhones have doubled their penetration rate versus a year ago, according to Nielsen’s most recent Home Technology Report.  iPhone penetration hit 5.9 percent in Q3 2008, up from 3 percent in Q3 2007. In addition to the increased popularity of the iPhone, Nielsen found that...

Smartphone Giants Prep For Battle G1 Vs. iPhone 3G

The G1 smartphone — due out next week — is poised to give Apple’s iPhone its first serious challenge. For its part, the iPhone 3G has maintained strong growth, with a steady flow of mobile subscribers switching to AT&T for the iPhone in the two months since the device launched...

Mobile Web Surfers In BRIC Nations Seek Entertainment

Mobile Internet users in the growing Brazil, Russia, India and China (BRIC) mobile markets are likely to visit entertainment-themed websites while on the go, according to a report released Tuesday by Nielsen. Meanwhile users across the U.S. and Europe commonly use their phones to access news...

Critical Mass: Worldwide State of the Mobile Web

It is increasingly difficult to talk about the Internet, or media and marketing in general, without the conversation quickly turning to mobile phones. How has mobile Internet so quickly become part of the consumer media experience for millions? Through a confluence of essential factors in mobile...