Insights

The Nielsen Total Audience Report: Q2 2017

Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer.

Playlisting: The 21st Century Mixtape

The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age. Today, it’s playlisting—an increasingly important part of the music experience.

It's All About Local News

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.

Video 360 2017 Report

The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.