Insights

Mobile Kids: The Parent, the Child and the Smartphone

Today’s kids aren’t just carrying smartphones—they’re mastering them. In fact, many are just as skilled as their parents—or even more so. So whether they’re texting, playing a game, or engaging in myriad other activities, there’s no doubt that this digital demo is one that marketers...

2016 Nielsen Social Media Report

There's no denying the massive impact of social media, but the way people connect—with content, brands and each other—is evolving.

The Nielsen Total Audience Report: Q3 2016

In this report, we provide an extensive profile of working and stay-at-home moms—their income, education, home status, urbanicity and race/origin. We provide data on their technology ownership and media behaviors, across TV, radio and digital media.

Tops of 2016: Digital

From new digital devices coming to the market to the growing interest in virtual reality, 2016 was a big year for digital. As the year comes to a close, Nielsen looked at some of the top trends in digital, including the top U.S. smartphone apps and operating systems.

Nielsen Digital Ad Ratings U.S. Benchmarks and Findings Through Q2 2016

In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target percentage. Leveraging our sample of historic campaigns, the Digital Ad Ratings Benchmarks and Findings Report serves as guidance for individual campaign efficiency compared to...

Millennials Are Top Smartphone Users

When looking at smartphone owners by age, penetration is highest among Millennials aged 18-24 (98%). Millennials aged 25-34 are right on their heels, with a 97% ownership rate, followed by Gen Xers aged 35-44 at 96%.