Insights

It’s All About Local News

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.

Video 360 2017 Report

The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.

The Nielsen Total Audience Report: Q1 2017

There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.

The Nielsen Comparable Metrics Report: Q4 2016

This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of Q4 2016 consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.