At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.
Latinas are emerging as some of the most powerful and influential consumers in the U.S. Fortunately, there are few ways to reach this key audience utilizing up-to-date technology and social media.
The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.
This report represents a selection of highlights from our second Millennials on Millennials report, which focuses on digital music and digital communication.
Millennial and Generation Z consumers display similar tastes for emerging technologies but those preferences are partly dictated by their corresponding life stages.
There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.
When it comes to sports, Nielsen Sports SponsorLink research has found that fans associate the word “traditional” with Major League Baseball more so than any other sport. “American” is the most popular attribute fans use to describe baseball, followed by “traditional,” “family...
This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of Q4 2016 consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.
In honor of Asian-American Heritage Month, Nielsen looked at how this group consumes media. After all, Asian-Americans are the fastest-growing population segment in the U.S. and represent about 20.5 million people, or roughly 6% of the U.S. population.
Across the connected home landscape, the most-used technologies include home automation, wireless home security, smart wireless sound system/speakers and connected appliances. The most used daily home automation features include lighting control, garage door/gate control and access monitoring and...