For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
There’s nothing like the thrill of sports, and the 2019 FIFA Women’s World Cup was a major attraction across screens of all sizes through the tournament’s closing match on Sunday, July 6. Notably, the final match between the U.S. and the Netherlands drew just under 14 million viewers—22%...
The marketability of a rising sports star on social media involves much more than just “likes” and “followers.” An athlete’s social media presence says a lot about how much he or she may be able to capture in endorsement deals.
The average MLB team fan base is more than 2.5 million people. So it should come as no surprise that the top teams, based on the size of their local fan bases, are from some of the country’s most populated markets, including New York (Yankees and Mets), Los Angeles (Dodgers and Angels), Boston...
While live TV+time-shifted TV accounts for over four hours per day and radio accounts for nearly two hours of daily usage, consumers are shifting the specific media they spend this time with as their options broaden.
Discussions around award shows in particular are thriving on social media feeds, allowing fans, celebrities and businesses alike to gush about the winners, gaffes and viral moments that only live TV specials can provide.
Topping the 2018 most social series programs was content of all kinds, from wrestlers battling in the ring to witches battling the apocalypse. The uniting factor among these shows? Their ability to resonate with audiences and provide content they can chat about across social media.
With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.
Last year, we tracked more than 1.1 million logo exposures on official league and team profiles and a panel of the most valuable media, broadcasters and influencers on social media. Nielsen Sports Social24, our sponsorship media valuation product, showed that brands received $490 million worth of...