Insights

Tracking News In Real-Time On Twitter

Using the dramatic landing of US Airways flight 1549, Matthew Bachman of Nielsen Online takes a look at how Twitter tracks big events. “During the crash and subsequent rescue operations for US Airways Flight 1549, major news teams flocked to the scene at midtown in Manhattan… Almost...

Nielsen Goes Beneath The Buzz At CES

Pete Blackshaw, EVP Digital Strategic Services, and Sue MacDonald a Research Manager for Nielsen Online discuss the online buzz (from Live Blogging to how the economy effects technology to the next steps in convergence) around the 2009 International Consumer Electronics Show.

Blackshaw Media, Marketing Outlook For 2009

How might the media and marketing landscape change next year?  In his latest Ad Age column, Pete Blackshaw, Nielsen Online Executive Vice President, ventures a few predictions. 1. Consumers Go On Social Media “Diets” “[In 2008] we impulsively adopted everything from...

You Say You Want a Contribution Revolution

Companies that harness social media to collect customers’ feedback on products and services aren’t just ahead of the curve — they’re part of the “contribution revolution,” Pete Blackshaw, Nielsen Online Executive Vice President, argues in his latest Ad Age...

Growing Buzz Organically

Nina Stratt There are two types of word-of-mouth occurring online: conversation resulting from natural interactions between consumers regarding a brand experience, and conversation resulting from a specific campaign or event that encourages it. WOMMA classifies these two types of conversations as...

Twitter Grows Fastest, MySpace Still The Social King

Top social networking sites like Facebook and LinkedIn may be well-established, but that doesn’t mean they’ve stopped growing. Nearly half of the biggest social networking sites are also among the fastest growing, according to data released Wednesday by Nielsen Online. These top...

Wasting Time Online, Especially At Work

Social networking sites like Facebook.com, MySpace.com, Xanga, Bebo and online video sites like YouTube head InternetSafety.com’s list of “Top 10 Online Time Wasters.” But where does most of this time wasting occur?  At work, the Atlanta Business Chronicle reported Tuesday,...

Savvy Marketers Targeting Cyber Communities

With cyber communities proliferating online, the concept of a global village has become reality.  These virtual social networks unite people around shared interests, ideals, and ideas. They may also be the next big opportunity for marketers, Nielsen Online EVP Pete Blackshaw writes in Nielsen...

Americans Sharing Economic Woes Through Social Networking

BCS reports that American consumers are increasingly turning to social networks to share their woes over the continuing economic downturn, according to a recent Nielsen Online study.  The study mapped the trends of worries voiced by U.S. citizens while they are chatting online. The study also...