In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.
In the final session of our “Remotely Interesting” at-home learning series, we reveal how Nielsen machine learning and analytics is identifying critical insights around pricing and promotions that will help you.
CPG brands and manufacturers struggle with internal silos that hold back innovation and revenue growth. Learn how the right syndicated data, and planning tools can help unify teams.
CPG Brands: Our worksheet can help you and your team assess your current strategies, and identify areas for improvement and action. Download your copy today.
Discover the importance of using retail data to develop growth strategies and maintain successful category leadership in this infographic for CPG manufacturers.
Download our article for CPG manufacturers and to learn how to optimize assortment, trade promotions while establishing market opportunity to increase revenue.
A look at the state of the shelf and tips for fine-tuning assortment strategies to capture in-store decision making.
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
When costs go up, manufacturers are faced with many choices. In this white paper, we explore when it’s appropriate to make a product smaller to save on operational costs.
33% of trade planning is reactive. The cost of goods goes up. Manufacturers reflexively increase price to protect their margins. As a result, brand loyalty among consumers shifts, causing these same companies to overcorrect with tactics such as deeper discounts or more frequent promotions in an...