At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
A look at the state of the shelf and tips for fine-tuning assortment strategies to capture in-store decision making.
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
When costs go up, manufacturers are faced with many choices. In this white paper, we explore when it’s appropriate to make a product smaller to save on operational costs.
33% of trade planning is reactive. The cost of goods goes up. Manufacturers reflexively increase price to protect their margins. As a result, brand loyalty among consumers shifts, causing these same companies to overcorrect with tactics such as deeper discounts or more frequent promotions in an...
Bringing attention to the importance of assortment is easy. It’s getting it right that is highly challenging. Here are the top six hurdles companies face in building an optimal assortment.
In this report, we share our learnings and best practices for developing an assortment strategy that supports the entire category and, ultimately, delivers greater returns.
With category trends declining, General Mills had to find a better way to manage trade with retail partners. Yet, the manual, inconsistent and laborious process of reaching recommendations made it nearly impossible to create systematic improvement.
Has the traditional planning process become obsolete? Many signs within the industry point to “yes.” So in order to succeed today, companies need to move to a new form of adaptive planning that is responsive to continuous market change.
Nielsen has uncovered seven common trade promotion mistakes that contribute to the current state of the industry. Very few manufacturers and retailers overcome the aggregated effect of these mistakes, derailing their pricing and promotion strategy.
The reality today is that 70% of consumers’ purchase decisions are still made at the shelf. When it comes to creating the ideal in-store experience, you may think that it’s all about getting the right product on the shelf, but that's just part of the story.