Insights

Webinar: Price on the Rise

33% of trade planning is reactive. The cost of goods goes up. Manufacturers reflexively increase price to protect their margins. As a result, brand loyalty among consumers shifts, causing these same companies to overcorrect with tactics such as deeper discounts or more frequent promotions in an...

Going Against the Grain

In this report, we share our learnings and best practices for developing an assortment strategy that supports the entire category and, ultimately, delivers greater returns.