In addition to the tough macroeconomic conditions, agencies are facing consolidation and increased competition. Combined, these elements all make it that much more important that agencies demonstrate differentiation—the special sauce that sets them apart.
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors. Given these nuances, explicit research methods aren’t sufficient.
Millennials have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones.
Discover why including Spanish-language advertising is critical in today’s go-to-market strategies to reach and engage a considerable portion of the U.S. Hispanic population and secrets for achieving higher ROIs.
Fifty-four percent of Spanish language TV campaigns perform in line with or ahead of English language campaigns. But while many Spanish-language ads perform in line with market averages, there’s plenty of room for improvement.
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.
For football and non-football fans alike, the ad competition for consumers’ hearts and minds shares center stage with the game on the field during Super Bowl Sunday. So what makes some ads more socially captivating than others?
According to preliminary results from Nielsen, the telecast of Super Bowl LI on FOX drew an average audience of about 111.3 million viewers who tuned in to watch the Atlanta Falcons battle the New England Patriots.
At $5 million for 30 seconds, brands want their Super Bowl commercials to capture attention, connect with viewers and drive sales. Spending big bucks on an A-list actor or popular musician can have its benefits, but does a celebrity guarantee success?
Recent trends suggest that viewers are migrating to an extended playback window for consuming TV content, and viewing behavior after the first week of a linear telecast provides this critical insight.