According to preliminary results from Nielsen, the telecast of Super Bowl LI on FOX drew an average audience of about 111.3 million viewers who tuned in to watch the Atlanta Falcons battle the New England Patriots.
At $5 million for 30 seconds, brands want their Super Bowl commercials to capture attention, connect with viewers and drive sales. Spending big bucks on an A-list actor or popular musician can have its benefits, but does a celebrity guarantee success?
Recent trends suggest that viewers are migrating to an extended playback window for consuming TV content, and viewing behavior after the first week of a linear telecast provides this critical insight.
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers and get the best bang for their advertising buck during the holiday season.
Who should you include on your media plan? That’s the question media planners face on a day-to-day basis. So as we turn to 2017, how can agencies separate fact from fiction?
Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for Bev-Al brands to connect with consumers, activate their purchasing power and help drive the beat of the party.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...
Today’s consumers create countless data points. Those data points tell us a story about consumers’ wants and needs, likes and dislikes, attitudes and behaviors. These types of insights are instrumental in discovering the creative that will inspire action with an advertiser’s best consumers.
With the Super Bowl not too far in our rearview mirror and the start of a new football season about to kick off, this report examines consumer and sponsor engagement with the big game.
It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. So the question for industry leaders is: How do I create an engaging over-the-top ad experience where content is often binged?