Insights

Pitch Perfect: Are Star-Studded Super Bowl Commercials on Key?

At $5 million for 30 seconds, brands want their Super Bowl commercials to capture attention, connect with viewers and drive sales. Spending big bucks on an A-list actor or popular musician can have its benefits, but does a celebrity guarantee success?

The Beverage Alcohol Media Report: Q1 2016

Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for Bev-Al brands to connect with consumers, activate their purchasing power and help drive the beat of the party.

Paralympics and Para-Sports

Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...

Webinar: Leverage Consumer Insights to Inspire Creative

Today’s consumers create countless data points. Those data points tell us a story about consumers’ wants and needs, likes and dislikes, attitudes and behaviors. These types of insights are instrumental in discovering the creative that will inspire action with an advertiser’s best consumers.