Insights

HD TV Households Skew Upscale, Educated, Younger

In the U.S., high definition TV penetration has climbed steadily in the last year.  In December 2007, 13.5% of U.S. households HD TV sets — by this November that percentage had grown to 23.3%. Who are these HD TV adopters?  According to a new study released Monday by Nielsen...

Top Online Brands For Streaming Video October 2008

Nielsen’s analysis of online video viewing habits in October shows that more than 5 billion video streams were viewed by almost 83 million YouTube users throughout the month. Fox Interactive Media followed with 244 million streams and almost 18.5 million viewers.  Hulu jumped...

Top Online Brands For Streaming Video September 2008

As reported by Nielsen Online, YouTube delivered roughly 5.3 billion total video streams for the month of September, followed by Fox Interactive Media  with 242.4 million streams, and Yahoo! with 212.6 million. Rank (by total video streams) Brand Total Streams (000) Unique Viewers (000) 1...

9.6 Million U.S. Households Still Unready For Digital TV

Just four months ahead of the nationwide transition to digital TV, more than 9 million U.S. households — 8.4% of all homes — remain unready for the switch to all-digital broadcasting, Nielsen reported Wednesday. If the transition occurred today, those 9.6 million homes would unable...

Behind The Data Are Americans Ready For Digital TV

With the nationwide transition to digital TV in the U.S. just four months away, more than 9 million U.S. households remain unready for the switch to all-digital broadcasting, according to Nielsen. NielsenWire recently spoke with the co-author of Nielsen’s most recent report on the transition to...

Top Online Streaming Video Sites August 2008

ONLINE BRAND TOTAL STREAMS  (in 000s) UNIQUE VIEWERS (in 000s) YouTube 4,762,883 76,746 Fox Interactive Media 278,375 16,053 Nickelodeon Kids and Family Network 223,044 6,935 MSN/Windows Live 205,018 12,035 Disney Online 171,249 10,341 Yahoo! 169,259 19,659 ESPN 123,123 5,827 Hulu 107,622 2,632...

Nielsen Studies First Digital TV Switch In Wilmington

On Monday, Wilmington, N.C. residents became the first Americans to enter the new, all-digital TV environment. Nielsen also took advantage of the first analog switch-off to study how the transition to digital TV transmissions affected Nielsen’s ability to collect and identify  broadcast...

Will Online Streaming Video End The DVD Party

Has the era of the DVD passed?  Today, the likes of Netflix, Apple, Microsoft, Amazon, Veoh, and Hulu are betting it has.  Instead, they’re throwing their resources into developing a new video source: online streaming movies. These new media titans may have the right idea, according...

Will Internet Kill The TV Star

With digital coverage of the Beijing Olympics more ambitious than ever before and industry analysts issuing dire predictions of the death of TV, The Christian Science Monitor had to pop the question: “Is this the summer that the Internet finally kills television as we once knew it?”...

U.S. More Prepared For Digital Transition

U.S. households are more prepared for the February 2009 cut off of analog television, Nielsen reported Tuesday.  In January 2008, Nielsen’s first review of all metered households showed that 10.5% of national households would have no operable television in the digital world.  By...