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Need to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
Media6mins read
- Articles
Need to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
Media6mins read
ArticlesNeed to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
TV & streaming5mins read
ArticlesNeed to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
Advertising5mins read
Featured
2025 Global Sports Report
The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization,…
Sports & gaming3mins read
Featured reports
Report2025 Annual Marketing Report
Gain a strategic edge in 2025. Understand global marketing trends, balance brand with performance, and measure…
Audiences3mins read
ReportBreakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
Audiences5mins read
ReportGlobal Planning Guide 2025
Discover the top three trends you need to consider in global media planning that are reshaping how brands…
Media4mins read
