At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
CPG manufacturers can negotiate pricing and promotion more effectively with their retail buyers if they know how to overcome these common obstacles.
CPG manufacturers that want to set accurate, realistic growth goals need to use market and account data to be proactive, not reactive, and think beyond distribution.
CPG manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today’s competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.
Primarily, this ranking provides performance metrics for brands and individual products at the account and channel level. But it is also instrumental to gauging the size and opportunity of a market, and to enabling manufacturers to have more specific conversations with their retail buyers.
How conversant you are in key retail buyer language may be the difference between getting the prime placement your product deserves and finding yourself at a negotiating disadvantage. With that in mind, here are three of the key terms retail buyers expect you to know and how you can use them to...
Increase retail sales and volume through better brand awareness
Retailers expect manufacturers to bring assortment innovations that maintain category performance. Download our workbook to see how you can quickly scale and pivot based on retailer expectations.
A growing number of countries are implementing plastic bans and taxes, and while they may prove effective in reducing waste, how does it impact the retail landscape? Change is sweeping in and companies should plan now to avoid being caught off guard.
One of the most important ways to gain a foothold in the market is to explore the buying behaviors of consumers. Download our workbook to get started.
Grow your sales across retail channels and find out how to get your product into stores with these 6 pro tips.