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Nielsen to Report First Quarter Results

New York, N.Y. – April 22, 2010 – The Nielsen Company B.V. (Nielsen), a leading global information and measurement company, today announced that it will report its financial results for the first quarter ended March 31, 2010, on Friday, April 30, 2010. Brian J. West, Nielsen’s Chief Financial...

Bazaarvoice and Nielsen Enter Alliance

AUSTIN, TEXAS and NEW YORK, NY– April 15, 2010 – Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, and The Nielsen Company, the world’s largest provider of media and consumer information and analytics, today announced a strategic alliance...

Nielsen Fourth Screen Network Audience Report

  NEW YORK, NY – April 12, 2010 – In the last four months of 2009, adults 18 years or older were exposed to 237 million video ads per month in the ten location-based video networks included in The Nielsen Company’s inaugural “Fourth Screen Network Audience Report.”   Nielsen’s...

Nielsen Launches TV Ratings In Puerto Rico

New York, NY, APRIL 5, 2010 – The Nielsen Company launched television audience measurement in Puerto Rico on April 1, bringing to a new market the same high standards, technological expertise and commitment to quality it employs in more than 30 other global television markets. TV ratings in...

U.S. Ad Spending Down Nine Percent in 2009, Nielsen says

NEW YORK, NY – February 24, 2010 – U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight...

The Nielsen Company to Report Full Year 2009 Results

New York, N.Y. – February 12, 2010 – The Nielsen Company B.V. (Nielsen), a leading global information and media company, today announced that it will report its financial results for the full year ended December 31, 2009, on Friday, February 26, 2010.   Brian J. West, Nielsen’s Chief...

Nielsen to Measure TV Usage In Puerto Rico

New York, NY, December 7, 2009 – The Nielsen Company today announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010.  The first clients which have signed up for Nielsen’s new ratings service include the island’s...

Nielsen And Datalogix Join Forces To Offer Online Precision Advertising

New York, NY, Nov. 2, 2009 – In another step to improve the quality of online advertising, The Nielsen Company and DataLogix will bring together demographic and lifestyle targeting data with an online ad targeting platform, thereby improving the ability of online advertisers to reach the people...