A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Location, Location, Location: The U.S. Housing Market’s Recovering But by How Much Will Depend on Where You Live
Walking down a street in the U.S., you’ll see not just a window to a home but one into the community and lives of the residents. From economics to quality of life, housing can tell us much about the state of Americans today. So having a clear sense of where this market is headed is
Canadian Consumer Confidence Gets a Positive Head Start for 2014
Canadian consumer confidence increased three index points in the fourth quarter of 2013, reaching the baseline score of 100, according to Nielsen’s latest Global Survey of Consumer Confidence. The quarterly uptick equalized two previous quarters of declines, bringing the figure in line with the...