Insights

Content Type

Video Convergence: Buying, Selling and Trusting Across Platforms

By Amit Seth, Executive Vice President, Global Media Products, Nielsen, and Dave Morgan, Founder and CEO, Simulmedia The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks still holding most of the cards. But...

Expect a Seismic Shift in Video Consumption

By Mitch Barns, CEO, Nielsen When asked about the future recently, Comcast CEO Brian Roberts said, “Television will change more in the next five years than in the last 50.” We agree. Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based...

Q2 2013 Cross-Platform Report: Viewing on Demand

While the DVR has become a staple in 50 percent of U.S. homes and has helped changed the way consumers watch video, it’s not the only way consumers can watch on their own terms. Homes without the additional hardware can also watch on their own terms thanks to expanding VOD accessibility.

The Cross-Platform Report: A Look Across Screens

In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices and the consumption of content on these devices. At the same time, traditional TV remains vibrant and continues to thrive as viewers continue to engage with their sets by seeking out the entertainment...