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Featured
Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors…
Sports & gaming2mins read
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Featured
Why strategy matters more than tools for measurement in marketing
Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…
Marketing performance5mins read
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Featured
Need to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
Advertising4mins read
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Featured
Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
Advertising4mins read
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Featured
Why advertisers can’t overlook the buying power of veterans
With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in…
Audiences4mins read
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Featured
From k-pop to Singles’ Day: The new data of cultural relevance
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
Audiences4mins read
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Featured
From Waste to Win: Achieving true media spend optimization with advertising intelligence
Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence. Brands pour more than $200…
3mins read
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Featured
Local news goes over the top: OTT app viewing is growing in US markets
A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…
5mins read
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Featured
Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
4mins read
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Featured
The Record: Q3 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q3…
3mins read
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Featured
Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors…
Sports & gaming2mins read
-
Featured
Why strategy matters more than tools for measurement in marketing
Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…
Marketing performance5mins read
-
Featured
Need to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
Advertising4mins read
-
Featured
Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
Advertising4mins read
-
Featured
Why advertisers can’t overlook the buying power of veterans
With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in…
Audiences4mins read
-
Featured
From k-pop to Singles’ Day: The new data of cultural relevance
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
Audiences4mins read
-
Featured
From Waste to Win: Achieving true media spend optimization with advertising intelligence
Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence. Brands pour more than $200…
3mins read
-
Featured
Local news goes over the top: OTT app viewing is growing in US markets
A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…
5mins read
-
Featured
Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
4mins read
-
Featured
The Record: Q3 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q3…
3mins read
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Featured
Getting ahead during retail’s peak advertising season
As consumers ready their carts for the year’s biggest sales events, brands and agencies across Southeast…
Advertising2mins read
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Featured
Engaging U.S. soccer fans ahead of FIFA World Cup 2026™
Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the…
Sports & gaming4mins read
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Featured
Marketing ROI Blueprint 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
Marketing performance2mins read
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Featured
Cross-media ad strategies are evolving—Here’s what’s missing in your ROI equation
Holistic data around ad spend and creative are critical for cross-media ad strategies that drive results.
Advertising4mins read
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Featured
Unlocking personalized marketing with local consumer insights
Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.
Advertising4mins read
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Featured
77th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV…
Media9mins read
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Featured
How Hispanic consumers are influencing the media landscape
Building community and driving trends Hispanic consumers are actively reshaping the media landscape by driving…
Audiences4mins read
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Featured
Asia Pacific’s Ad Spend Snapshot: H1 2025
Advertising across Asia Pacific is evolving faster than ever. As media investments shift and creative…
2mins read
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Featured
Virtual Panel Discussion: Reach, resonance, results
Discover how top marketers connect every campaign touchpoint by using unified measurement to unlock the full…
Marketing performance2mins read
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Featured
How Asia Pacific marketers are staying ahead
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
Markets & finances5mins read
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Featured
Getting ahead during retail’s peak advertising season
As consumers ready their carts for the year’s biggest sales events, brands and agencies across Southeast…
Advertising2mins read
-
Featured
Engaging U.S. soccer fans ahead of FIFA World Cup 2026™
Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the…
Sports & gaming4mins read
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Featured
Marketing ROI Blueprint 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
Marketing performance2mins read
-
Featured
Cross-media ad strategies are evolving—Here’s what’s missing in your ROI equation
Holistic data around ad spend and creative are critical for cross-media ad strategies that drive results.
Advertising4mins read
-
Featured
Unlocking personalized marketing with local consumer insights
Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.
Advertising4mins read
-
Featured
77th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV…
Media9mins read
-
Featured
How Hispanic consumers are influencing the media landscape
Building community and driving trends Hispanic consumers are actively reshaping the media landscape by driving…
Audiences4mins read
-
Featured
Asia Pacific’s Ad Spend Snapshot: H1 2025
Advertising across Asia Pacific is evolving faster than ever. As media investments shift and creative…
2mins read
-
Featured
Virtual Panel Discussion: Reach, resonance, results
Discover how top marketers connect every campaign touchpoint by using unified measurement to unlock the full…
Marketing performance2mins read
-
Featured
How Asia Pacific marketers are staying ahead
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
Markets & finances5mins read
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Featured
3 Key Insights to Optimise Your Media Planning
In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s…
Media2mins read
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Featured
School’s out and the TV’s on: What kids in the U.S. watched in June
Explore what kids in the U.S. watch as television usage spikes during summer. Discover trends and insights in…
Audiences4mins read
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Featured
The Record: Q2 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q2…
Audiences3mins read
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Featured
Webinar: Marketing with precision
Discover how you can unlock advanced audience data to power media campaigns from planning to measurement
Audiences3mins read
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Featured
Unlocking Advertising Success in Southeast Asia
In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s…
3mins read
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Featured
Next episode: Nielsen & Spotify
Spotify tapped Nielsen expertise to better understand the growing importance of podcasts and Brazilian podcast…
Marketing performance9mins read
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Featured
Need to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
Media6mins read
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Featured
Europe in focus: Marketing trends to watch
European marketers’ priorities are significantly different compared to other regions globally. Here are the…
Advertising4mins read
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Featured
Transforming audience data fragmentation into advertising advantages in Indonesia’s multi-screen landscape
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a…
Audiences5mins read
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Featured
Measuring What Matters
Nielsen proves that Pinterest campaign drives sales & ROI for Alpro.
Audiences8mins read
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Featured
3 Key Insights to Optimise Your Media Planning
In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s…
Media2mins read
-
Featured
School’s out and the TV’s on: What kids in the U.S. watched in June
Explore what kids in the U.S. watch as television usage spikes during summer. Discover trends and insights in…
Audiences4mins read
-
Featured
The Record: Q2 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q2…
Audiences3mins read
-
Featured
Webinar: Marketing with precision
Discover how you can unlock advanced audience data to power media campaigns from planning to measurement
Audiences3mins read
-
Featured
Unlocking Advertising Success in Southeast Asia
In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s…
3mins read
-
Featured
Next episode: Nielsen & Spotify
Spotify tapped Nielsen expertise to better understand the growing importance of podcasts and Brazilian podcast…
Marketing performance9mins read
-
Featured
Need to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
Media6mins read
-
Featured
Europe in focus: Marketing trends to watch
European marketers’ priorities are significantly different compared to other regions globally. Here are the…
Advertising4mins read
-
Featured
Transforming audience data fragmentation into advertising advantages in Indonesia’s multi-screen landscape
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a…
Audiences5mins read
-
Featured
Measuring What Matters
Nielsen proves that Pinterest campaign drives sales & ROI for Alpro.
Audiences8mins read
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Featured
Serving success: How tennis, padel and pickleball can elevate brands and rights holders
Tennis captivates fans worldwide. Understanding fans can unlock opportunities for brands and rights holders.
Sports & gaming4mins read
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Featured
How AI is redefining marketing, today and tomorrow
Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing…
Audiences6mins read
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Featured
Undervalued to unstoppable
PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable”…
Sports & gaming8mins read
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Featured
Maximizing your marketing effectiveness with data-driven decision making
It’s critical for marketers to check their perceptions of channel performance with data to optimize their…
Audiences4mins read
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Featured
Reconnecting with LGBTQ+ audiences
New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the…
Audiences3mins read
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Featured
Webinar: Brand vs. performance marketing
Explore how two brands are striking the balance between brand-building activities and performance-driven…
Marketing performance4mins read
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Featured
2025 Global Sports Report
The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization,…
Sports & gaming3mins read
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Featured
Webinar: Healthcare Ad Trends
The healthcare advertising landscape is changing fast. Can you keep up? Join our webinar for a deep dive into…
Advertising2mins read
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Featured
The future of retail media
Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the…
Advertising5mins read
-
Featured
Webinar: Small Budget, Big Impact: Transforming your marketing strategy with consumer & competitive ad intelligence
Discover how leading brands in Southeast Asia leverage competitor and consumer insights to make impactful…
Media2mins read
-
Featured
Serving success: How tennis, padel and pickleball can elevate brands and rights holders
Tennis captivates fans worldwide. Understanding fans can unlock opportunities for brands and rights holders.
Sports & gaming4mins read
-
Featured
How AI is redefining marketing, today and tomorrow
Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing…
Audiences6mins read
-
Featured
Undervalued to unstoppable
PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable”…
Sports & gaming8mins read
-
Featured
Maximizing your marketing effectiveness with data-driven decision making
It’s critical for marketers to check their perceptions of channel performance with data to optimize their…
Audiences4mins read
-
Featured
Reconnecting with LGBTQ+ audiences
New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the…
Audiences3mins read
-
Featured
Webinar: Brand vs. performance marketing
Explore how two brands are striking the balance between brand-building activities and performance-driven…
Marketing performance4mins read
-
Featured
2025 Global Sports Report
The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization,…
Sports & gaming3mins read
-
Featured
Webinar: Healthcare Ad Trends
The healthcare advertising landscape is changing fast. Can you keep up? Join our webinar for a deep dive into…
Advertising2mins read
-
Featured
The future of retail media
Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the…
Advertising5mins read
-
Featured
Webinar: Small Budget, Big Impact: Transforming your marketing strategy with consumer & competitive ad intelligence
Discover how leading brands in Southeast Asia leverage competitor and consumer insights to make impactful…
Media2mins read
