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  • Case study: Quantifying the impact of TikTok advertising

    The popular video-sharing platform TikTok has exploded onto the scene in the last few years. Now available in over 155 countries, the platform has seen tremendous growth within the Middle East region for engaging entertainment and inspirational content. In this case study, TikTok commissioned a syndicated Market Mix Model (MMM) study with Nielsen to investigate…

  • Uncover the complex customer journey with modern attribution measurement

    As the media ecosystem is moving toward a cookieless future, all brands and advertisers are searching for sustainable multi-touch attribution solutions to understand their customers’ journey and make smart media decisions. To optimise marketing investments, how can Barceló leverage first-party data to deterministically make sense of customer journeys? Barceló and Nielsen went through a thorough…

  • Communiquer sur le « Brand Purpose »

    Quel impact sur les ventes ? Au cours de ces dernières années, les spécialistes du marketing ont de plus en plus misé sur l’attrait du « Brand Purpose Advertising » pour attirer l’attention des consommateurs, mais quels sont réellement les résultats de cette nouvelle façon de communiquer ? Cette tendance publicitaire s’explique par les préoccupations croissantes des…

  • Case study: Quantifying the impact of TikTok advertising

    Brands in Southeast Asia (SEA) knocked it out of the park on TikTok in 2021. With more than 240 million users in the region creating over 800 million videos and generating over one trillion views, the platform saw marketers lean into the opportunity to boost brand awareness and engagement. In this case study, we look…

  • Case study: Marketing Cloud takes FOX Next to the next level

    With connected TV (CTV) reaching close to 142 million U.S. adults weekly in 2021, it’s no surprise thatCTV ad spending is on the rise (1). CTV ad spending in the U.S. increased by $2.6 billionyear-over-year from 2019 to 2020. In 2020, U.S. advertisers spent more than $9 billion on CTV (2). Understanding the opportunity, FOX’s…

  • Case study: Nielsen audience activation on social campaigns

    Developing digital campaigns for pharma brands is often challenging, as the products focus on a very niche audience that can be difficult to reach online. To increase the brand awareness within the professionals in the Italian health sector for Inofolic, by Li.Lo Pharma, the agency Digital Angels designed two audience-driven campaigns that were executed on…

  • Case study: Targeting premium audiences on social media

    As people around the world continue to use social media to connect, social media platforms present a cost-effective opportunity to reach larger audiences, allowing brands to increase their brand awareness. To facilitate the introduction of Styler Steamer to the market, a premium innovation of home appliances for a better life by LG, the agency PHD…

  • 尼爾森案例分享:運用NMC協助品牌節省36%取得名單成本

    聯成電腦為台灣電腦教育的領導品牌,近年來除了實體課程外,也透過線上學院增加服務學員的管道。而聯成電腦的首要目標是希望能在數位環境中觸及年輕受眾,蒐集年輕受眾名單,進而接觸以增加年輕族群使用聯成電腦的服務。 聯成電腦本次的廣告目標,希望能蒐集更多年輕族群名單以擴大年輕學員規模。其代理商夥伴adGeek艾得基客行銷顧問股份有限公司透過結合尼爾森NMC第三方廣告受眾數據,協助客戶於數位廣告的市場中,觸及到新的潛在客群;且以更符合成本效益的方式有效取得消費者的聯繫資訊。

  • Impartial digital ad measurement helps Mankind pharma account for every rupee spent

    BACKGROUND Mankind Pharma is a leading pharmaceutical company in India, with a large portfolio of brands like Prega News, Manforce, KabzEnd, and AcneStar. With a wide array of brands, each catering to specific consumer needs, a laser-targeted digital strategy was essential for Mankind Pharma to effectively reach its consumers. To that end, the brand team…

  • Case Study: Taking Control Of Digital Campaign On-Target Reach

    As budget constraints caused by global disruption compel marketers to scrutinise their online spend allocations, it is more important than ever that advertisers have a clear view of their digital campaign’s effectiveness to reach the target audience and avoid wasted spend. In wanting to explore the potential of digital channels to more effectively reach younger…