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  • How to Maximize Marketing ROI at Every Budget Size

    For marketers, 2020 was the year of the pivot. Those who thrived used ingenuity and agility to keep in lock step with the pace of change. But change is far from over. In addition to preparing to transition into a post-pandemic world, many businesses will need to also recapture consumers’ attention after pulling back on…

  • Invisible No More: The Rise of Native American Power in Media

    Despite being disproportionately impacted by COVID-19 and one of the smallest ethnic populations in the U.S., Native Americans have made some significant progress this year in elevating their voices in the media, public policies and their communities.  This month, as we celebrate Native American Heritage and the ongoing contributions of American Indians and Alaskan Natives,…

  • “Lifting As We Climb” Black Women Lead Voter Turnout Despite Barriers

    Research from the Brennan Center for Justice and other advocacy organizations shows that Black Americans still have to confront unique barriers in order to cast their ballots. From reduced oversight of changes in voting laws to the ongoing threat of a global pandemic, Black voters have even more to contend with this election year. Despite…

  • “¡MI COMUNIDAD VOTA!” Latinos’ Untapped Strength in Numbers

    With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S according to the Pew Research Center. But the number of Hispanics who actually vote still has room to grow. Only half of the eligible Hispanic voters were registered in 2018 but that…

  • All About Opportunity: Engaging Asian American Voters

    Amid the onslaught of an estimated $11 billion in political spending for this year’s U.S. Presidential Election, it’s hard to imagine any voter group being left out. But according to the 2020 Asian American Voter Survey, half of Asian voters reported they were not contacted by either major party in the ramp up to Election…

  • Context is Critical for Brands Responding to COVID-19

    With many countries re-opening into what appears to be a long-term recessionary environment, companies are naturally looking to make comparisons to past times of economic challenge. But the lessons of the past may not be a perfect fit for today. In a recent article Scott McKenzie, Nielsen’s Global Intelligence Leader, stated, “…to make side-by-side comparisons…

  • Serie Mundial 2019

    Los siete juegos de la Serie Mundial de la MLB se disputaron entre los Nacionales de Washington y los Astros de Houston, la primera serie mundial donde ningún equipo ganó en casa. Los siete juegos se transmitieron en tres canales y alcanzaron a 10.8 millones de personas sin duplicar, quienes vieron al menos un minuto…

  • Mundial sub 17

    Inició la participación de México en el Mundial Sub 17 que se lleva a cabo en Brasil. La audiencia del partido México vs Paraguay alcanzó a 1.5 Millones de personas que vieron al menos un minuto de la transmisión. El encuentro registró 0.53 puntos de rating.

  • Especial día de muertos

    La Cámara de Comercio, Servicios y Turismo(CANACOPE) estima que poco más de 90% de los mexicanos suele celebrar la tradición del día de muertos. Tradición que se refleja en los hábitos de consumo de los mexicanos, ya que de acuerdo con Nielsen México, productos como pan de muerto, dulces, golosinas y velas repuntan en sus…

  • Fórmula 1

    52% de la población en general es aficionado a la F1 y 81% de ellos prefiere ver este tipo de eventos en vivo, en comparación con los estadounidenses o canadienses, con el 70% y 73% respectivamente. El principal canal donde los mexicanos se informan de la F1 es el internet con 95%, los dispositivos móviles…