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  • The Database: The New Work-Life-Media Balance

    The effects of the novel coronavirus (COVID-19) pandemic have been numerous and widespread, extending into all aspects of daily life. Among the myriad adjustments consumers around the globe have needed to make, however, perhaps none have been as significant as spending a majority of their time at home, both during formal lockdowns and after cities…

  • The Database: A Conversation with Women in Technology

    Episode 34 Around the world, women are making headlines and hashtags, taking leadership roles at home, in their communities and on the job. They’re also immensely involved in the majority of household purchase decisions. Some estimates project they will control 75% of household discretionary dollars worldwide by 2028. But at the same time, globally women…

  • The Database: How Mixed Realities Will Enhance the Video Game Landscape

    Episode 33 Across the spectrum of emerging consumer technologies, few stand out the way extended reality (XR) does. Whether augmented, virtual or mixed, the XR landscape presents an array of gamification engagement opportunities for brands, networks, content creators and consumers themselves.  This special episode of the Database podcast, recorded during CES 2020, features Stephanie Llamas,…

  • The Database: A Step Toward Widespread Addressable Ads on Linear TV

    Episode 32 As we’ve been reporting over the past year or so, the wait for addressable advertising in the linear TV space is over. Fueled by the mass adoption of smart-enabled television sets and consumers’ increasing desires for unique experiences, a handful of programmers are leveraging data and targeting capabilities to deliver personalized ads within…

  • Podcast Nielsen Brasil: #Followme: O poder dos influenciadores

    De acordo com nossa pesquisa global, Trust in Advertising, 84% dos participantes declaram que a opinião de fontes confiáveis, como os influenciadores digitais, é o principal motivador das suas decisões de compra. Seguindo essa tendência, as ações de marketing de influência estão cada vez mais presentes nos planos de mídia das marcas, no entanto, elas…

  • The Database: How Addressable Advertising is Personalizing the TV Experience

    Episode 31 The wait for addressable TV advertising is over. The mass adoption of smart TVs and the ability to use data for audience-focused messaging is opening the doors to personalized advertising on the biggest screen in the home. Almost half of the TV homes in the U.S. (47%) have at least one enabled smart…

  • The Nielsen Audio Podcast: The (Neuro)Science Behind Great Radio Ads

    Episode 5 How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how.  Audio has a special intimacy with listeners and taps into certain reward centers in our brain – areas which can be studied with neuroscience, which has historically focused mainly on visual (TV) ads. Nowadays, with radio…

  • The Database: Who’s Buying Your Brand and How to Grow It

    Episode 30 While there’s likely never been a time when operating a brand was easy, running one today is undoubtedly more challenging than it’s ever been before. Think about everything we’ve covered on this podcast: Store sizes are getting smaller and product variety is growing Shopping baskets reflect on-the-go lifestyles, often with a focus on…

  • The Database: How Digital is Evolving Video Content

    EPISODE 27 For many of us, TV isn’t what it used to be. For others, TV today is the only TV they’ve ever known. As a result, there’s no longer an easy way to define what TV is—or what it isn’t. But regardless of how you define TV, there’s no mistaking the impact that advancing…

  • The Database: Innovating for Today’s Omnichannel Shoppers

    EPISODE 26 Digital purchases for consumer packaged goods (CPG), like grocery products or beauty and personal care items, have historically lagged items like clothing or electronics. In fact, online sales currently represent just 5% of total CPG sales. But trends are shifting and today’s shoppers are increasingly heading online to buy the products and services…