Neuroscience Case Studies at Nielsen
Nielsen Government Affairs and the Asian Pacific American Institute for Congressional Studies (APAICS) recently gathered a panel of experts on Capitol Hill to highlight the power of Asian American Pacific Islander women consumers.
Andy’s Crisps and Nielsen used neuroscience measures to identify how to communicate health without compromising the perceived taste of Andy’s new gluten free cracker line within international markets.
It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. So the question for industry leaders is: How do I create an engaging over-the-top ad experience where content is often binged?
As local TV affiliates continue to labor for daily news ratings, an effective promotional campaign remains an important part of ratings success since promotion drives incremental viewership.
Nielsen’s fourth class of the Diverse Leadership Network (DLN) recently completed its 15-month leadership development journey on the campus of Emory University’s Goizueta Business School in Atlanta. The DLN is, by design, our most diverse leadership development program and models a...
The complete training for a joint trade process between retailers and manufacturers to manage categories as strategic business units, while delivering value to the shopper.
Nielsen BASES Retail Ready provides the right competitive analytics for new products to demonstrate value to retail buyers in a language that matters to them.
Find the biggest growth opportunities in sustainability and the differences across markets. Consumers in emerging markets are demanding a strong corporate response and in developed markets, consumers are becoming increasingly sensitive to sustainability claims.