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Case Study: The Economist Proves the Power of Marketing

When The Economist sought to expand its subscriber base in the U.S. and U.K., the company turned to Nielsen to better understand which of its tactics were working well, and how to best allocate its growing marketing budget to maximize subscriptions going forward.

Case Study: The Evolution of Video

Google commissioned a Nielsen study to tell the story of the Evolution of Video in the U.S. through historic and point in time data. The narrative focuses on core household and personal devices and means of video consumption in home and on the go.

Podcasting today

This issue of Podcasting Today presents an overview of who is listening to podcasts, how often they’re listening, as well as insights into the unique ability of podcasts to drive stronger brand recall than traditional forms of advertising.

Case Study: Measuring 'Trust' In the Financial Sector

There’s no question that music is a powerful influence on the brain, a fact that a German financial institute recognized when collaborating with Nielsen Consumer Neuroscience to test the effect that music had on their ad’s ability to communicate the idea of “trust.”one of their ads.
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