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Nielsen in Denmark
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Denmark. Learn more about our local offerings.
Viewership measurement in Denmark
On 1 January 2022, Nielsen’s TV and streaming measurement started in Denmark in collaboration with DR, TV 2, Nordic Entertainment Group and Discovery Networks.
The agreement between Nielsen and the TV stations is the most comprehensive and detailed measurement of the Danes’ use of TV and streaming platforms to date, with at least 1,570 households are reported daily (30% more than in the previous Danish TV measurements) corresponding to approximately 3,500 people.
Nielsen measures households’ TV viewing through our nanometer , and at the same time the measurement will use a new and simplified technology to capture streaming viewing. Nielsen’s streaming meter ensures measurement by one solid and fully representative panel, which makes use of passive data collection in each household included in the panel. Nielsen’s measurement equipment ensures that the measurement can fully cover Danish households’ consumption of both streaming and traditional TV viewing.
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