The total reach of radio in the fourth-quarter of 2018 was 93%. This is an increase of 4% from the previous period, which means that 307,000 more individuals listened to radio than in the previous quarter. The fourth quarter radio audience measurement covers all listening from 1st October to 31st December 2018.
Given an upsurge in promotional activities, pricing is becoming an increasingly crucial factor for both retailers and manufacturers to consider in their go-to-market strategy. This webinar will help listeners understand what has been happening in KSA and UAE in the last couple of years when it comes to price and promotions—and the impact of those changes on the market. It also covers recommendations on what manufacturers and retailers can do to improve market performance and operating results.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97. After a slight dip at the end of last year, when all regional confidence scores declined, it was a more upbeat start to the year, as confidence increased slightly or remained stable in every region except Latin America.
Spend more than a few minutes in a conversation with someone in the CPG industry and you’ll almost inevitably find yourself discussing the spiraling cost of trade promotion. In Europe, decent returns on trade promotion spend are increasingly hard to generate. So how can we turn things around?
Everybody needs to eat, but rising food prices may cause consumers to change their shopping habits—and limit their discretionary spending—to put food on the table. In Ireland, two-thirds of respondents (66%) to a recent report indicate they cannot afford a rise in food prices without making difficult choices elsewhere.