Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Malaysia’s Generation Z is the generation that grew up with the internet for all of their lives. They make up 26% of Malaysia’s population and have unique characteristics that set them apart from the Millenials and Baby Boomers, particularly in the way they consume content and relate to brands.
With Southeast Asia’s (SEA) consumer goods market valued at almost US$100 billion, it is rapidly becoming a choice destination for growth opportunities. In 2018 alone, SEA registered sales value growth of +3.4% as compared to 2017, and this growth is nearly double of that for the previous year.
In this webinar, we highlight our collective learning and wisdom on 'How to Launch More Incremental Innovations'. Showcasing examples from local markets in multiple regions, we present local factors that play out in favour of incremental growth and also hotspots where failure risks lie.
While the 2018 census data isn’t due for release until 2019, marketers should be prepared to answer two key questions - “are we adjusting to the changing needs of our target market? and how do we acquire new customers that are gaining relevance in NZ?”
Brands have been placing their focus on Millennials and trying to unlock the potentials that Millennials could bring. But, today is it too early to discuss Generation Z who are born from 1998 to 2005? According to the latest report of Nielsen, they will make up one-five of the country’s labor work-forces, which translates into around 14.7 million people by 2025.
By 2025, in Vietnam, there will be almost 15 million members of Generation Z, and they already influence family decisions on outdoor or entertainment activities, house-hold goods, and food & beverages. Watch the video below for some key insights from Nielsen Vietnam’s Generation Z report.
China, with its huge population and increasing affluence, is a very lucrative market for companies and brands in the Pacific. The Demand Institute, projects that consumers in China will spend $56 trillion over the next decade, with a largely young, affluent, connected consumer base with disposable incomes leading the charge.
In terms of golf’s global appeal, few markets rank higher than South Korea. Insights from Nielsen Sports show that 35% of people in the country are interested in golf, which puts it ahead of markets like the U.S. and Europe as the sport’s most interested population.
What are some of the biggest technological influences that will cause the largest impact to consumers, products, industry and society? Are consumers, retailers and suppliers ready for technology trends that will dominate the way we work, live and play in the next 5 years?
Nielsen’s first annual Asia Pacific Business Sentiment Survey delves into the inner-most thoughts and concerns of business leaders around the region and reveals how they are preparing to tackle accelerating, complex and challenging change events in the future.
Third-quarter consumer confidence declined in eight of 14 countries in the Asia-Pacific region for an overall score of 106, a regional decline of one index point from the previous quarter. Australia and South Korea each showed the biggest quarterly confidence increases in the region, while confidence declined in Taiwan, Malaysia, Hong Kong, China and Japan.
In 1990, 57% of Southeast Asia was in poverty and access to daily necessities one could afford was not to be taken for granted. Today, so much has changed that a new niche at the high end of the affordability spectrum has emerged to fan the aspirations of consumers – premiumization.
While consumer confidence declined in 10 of 14 Asia-Pacific markets, the region still leads all global regions with an index score of 107. Among the four markets that improved from the previous quarter, the Philippines showed the biggest quarterly country-level confidence increase of seven index points, rising to a score of 122—the country’s highest level on record.
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97. After a slight dip at the end of last year, when all regional confidence scores declined, it was a more upbeat start to the year, as confidence increased slightly or remained stable in every region except Latin America.