As the next generation approaches retirement, many are finding themselves in a new and exciting position to spend more time and more money on themselves. For advertisers, pre-retirees represent a lucrative target market that is comprised of consumers who are affluent and open to spending.
Malaysians are price sensitive shoppers. They go through great lengths to find the best deals in order to keep their grocery shopping within their budget. How can retailers and manufacturers use price promotions effectively to attract shoppers?
Australian consumers are turning to preventative measures to survive the 2019 flu season. And this quest to boost immunity has also translated into strong sales performance for preventative cold and flu vitamins in Australia and in export sales of these products to China.
Shopper behaviour is changing at an unprecedented rate due to the immense level of disruption to the retail landscape. Watch the webinar playback where Sue Temple, Dolly Jitani and Simon Christofi explore shopper trends in more than 60 markets.
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
On average, 88% of women in Asia-Pacific say they have shared or primary responsibility for daily shopping, household chores and food prep. As a result, they’re also the primary purchaser for everyday household items. But taking on this additional job means that women have additional demands each...
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the...
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and...
Rapid urbanisation, high connectivity and a booming retail landscape have provided Malaysian consumers with more choice than ever before. And while choice is good for consumers, it could spell bad news for brands as they must work twice as hard to keep the attention of fast and fickle consumers.
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
What are the big “watch-outs” that CPG manufacturers and retailers need to be mindful of among the many that might not carry as much weight over the long term? While we could list many, we’ve identified three blind spots that we believe should be top of mind given the long-term nature of the...
It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.