Insights

Local Watch: Uncovering Growth Opportunities

Media viewing preferences are much like our individual penchants for food—they vary by region. Some of us love a good Philly Cheesesteak, while others might opt for a Maine lobster. The same is true for how we consume media, and subsequently how much we consume.

U.S. Entertainment Consumer Report

According to the U.S. Entertainment Consumer Report, there is a strong correlation between income and entertainment spending. In fact, big earners seem to take an if you got it, spend it mentality when it comes to entertainment escapism.

Global AdView Pulse Lite – Q4 2012

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter....

2013 Online Advertising Performance Outlook

Digital media continues to develop as a branding medium, growing beyond its roots as a channel of interest solely to direct response marketers. Today, it appears that branding in the online medium appears to have come of age, as spending for online brand advertising in 2013 is projected to rival...

The Game Has Changed

To drive profitable growth in the U.S., companies should return their focus to consumers, and their strategies need to tap purchasing behaviors and mindsets that are reflective of the recent recession, the proliferation of retail channels and innovations in technology.