China, with its huge population and increasing affluence, is a very lucrative market for companies and brands in the Pacific. The Demand Institute, projects that consumers in China will spend $56 trillion over the next decade, with a largely young, affluent, connected consumer base with disposable...
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Multinationals should not turn their backs on emerging market consumers. Some rebalancing toward developed markets makes sense in the near term as their relative strength improves, but it must not come entirely at the expense of investment in emerging markets.
The Demand Institute projects that consumers in China will spend $56 trillion over the next decade. But China is a sprawling region and spending patterns will vary greatly. So which consumers should companies focus on?
Capturing a part of the $56 trillion in consumer spending that The Demand Institute projects will take place in China over the next decade will depend on deep insight into the country’s highly varied urban landscape.
In 1990, 57% of Southeast Asia was in poverty and access to daily necessities one could afford was not to be taken for granted. Today, so much has changed that a new niche at the high end of the affordability spectrum has emerged to fan the aspirations of consumers – premiumization.
The slowing pace of Chinese economic growth underscores the country’s need to transition from an investment- and export-led growth model to one powered by consumption. But how long will that transition take? The answer is crucial to companies looking to ride what will eventually be the next...
At Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based Alibaba, sat down to discuss how global companies are leveraging digital and big data for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.
As China began its meteoric rise, multinational companies from Europe and America established beachheads in the country, and did very well bringing Western products to the East.