On average, 88% of women in Asia-Pacific say they have shared or primary responsibility for daily shopping, household chores and food prep. As a result, they’re also the primary purchaser for everyday household items. But taking on this additional job means that women have additional demands each...
Malaysians are price sensitive shoppers. They go through great lengths to find the best deals in order to keep their grocery shopping within their budget. How can retailers and manufacturers use price promotions effectively to attract shoppers?
Australian consumers are turning to preventative measures to survive the 2019 flu season. And this quest to boost immunity has also translated into strong sales performance for preventative cold and flu vitamins in Australia and in export sales of these products to China.
Rapid urbanisation, high connectivity and a booming retail landscape have provided Malaysian consumers with more choice than ever before. And while choice is good for consumers, it could spell bad news for brands as they must work twice as hard to keep the attention of fast and fickle consumers.
The new sugar tax in Malaysia is set to spur innovation in the beverage industry, providing consumers with more choice than before.
Only 8% of global consumers say they are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
Looking across Southeast Asia, buoyant economic factors coupled with strong consumer confidence levels are fueling consumers’ willingness to spend, resulting in solid overall FMCG growth in the small but mighty region.
In Singapore, a positive monetary outlook is displayed. About 50% of Singaporeans believe they are better off than five years ago and with rising affluence among Singaporeans, locals have become attuned to premium products and are looking to more avenues to consume them.
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the...