Insights

What's Next in Emerging Markets

For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the FMCG industry.

Mobile Gains Ground in Digital Ad Campaigns Across Southeast Asia

The Nielsen Digital Ad Ratings Benchmarks report, which accessed more than 3,000 digital campaigns since its launch in Southeast Asia in 2015, found that in the first half of 2017, more than nine in 10 (93%) digital ad campaigns leveraged mobile and mobile achieved an on-target reach equal to or...

What's Next Starts Now

In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater.

What's Next in E-commerce?

As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.

Succeeding in E-Commerce

Retail e-commerce is an underutilized channel that is about to change rapidly. Discover what the key forces are in winning in this fast changing market environment.

Keeping Southeast Asia's emerging markets on the radar

Consumers in Southeast Asia’s emerging markets are aspirational, future-oriented and confident. Its markets have young and confident populations with increasing spending capacity. For companies which are looking to expand thier business and to tap new opportunities, this is the place to make the...

Think You Know ASEAN? Think Again!

While ASEAN has been enjoying economic recognition in recent years, many businesses approach the region as a single entity and surprisingly, little is known about the many cities and regions that make up the archipelago.