All over the world, people have flocked online as a key news source to understand the latest updates on the COVID-19 global health pandemic. For media sellers, this means audiences are growing, and for ad buyers, reaching their desired and highly engaged audience has never been easier.
The coronavirus (COVID-19) outbreak is affecting the economy and individual households, and the lockdown has pushed Australians to spend 87%1 more time on financial news and Information websites to stay up-to-date with the financial implications of the pandemic.
While sports stadiums around Australia continue to gather dust due to the COVID-19 lockdown, sports fans are still finding a way to get their sporting fix. In fact, video views of sports content on social platforms is actually up, despite the lack of actual live sporting events.
Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since 2015—completely disrupting the online retail and finance sectors.
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Concerns about safety doesn’t only affect whether consumers travel or not. It drives how they travel.
Australians aren’t quite ready just yet to transition from traditional banking behaviours to a neobank’s new mobile-only experience. While one-in-two Australians claim they are open to switching their current main financial institution to a neobank, there is more to be done to change Australian...
While advertisers in the travel market tend to focus their marketing efforts on big ticket items such as international flights, hotels, meals and activities they should not overlook the opportunity to reach Australians who enjoy short breaks and weekends away.
Major horse racing events in Australia offer brands a targeted advertising opportunity and visitors a chance to open their wallets. But does Melbourne or Sydney offer a more engaged audience?
While there is a strong desire among Australians to ‘do their part’ to improve the environment and reduce their carbon footprint, their willingness to change habits and buy electric vehicles is stalled.
As the next generation approaches retirement, many are finding themselves in a new and exciting position to spend more time and more money on themselves. For advertisers, pre-retirees represent a lucrative target market that is comprised of consumers who are affluent and open to spending.
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
When it comes to health and wellness advertising, there is an opportunity for marketers to better engage with their audience by being more gender-aware in their messages. Traditionally, these ads have targeted women, but there is a growing interest from Australian men to be clued-up about their...