Insights

Australian Multi Screen Report Q3 2013

The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.

From Bricks to Clicks

The Australian media landscape has changed and is evolving faster than ever. Australians are becoming more connected and the way they engage with brands and purchase products is also rapidly changing.

The Asian Mobile Consumer Decoded

Smartphone penetration in the Asia-Pacific region is booming. In fact, penetration in a number of markets in the region is approaching saturation point, having already eclipsed penetration levels in the U.S. and many European nations. While Nielsen expects the growth in ownership of connected...

Tap King: Will It Remain on the Throne?

The concept of creating an authentic beer experience at home has been on the innovation hit-list for liquor manufacturers and retailers for some time. Tap King is the newest keg system to hit the market launching to coincide with Father’s Day in September, and enabling retailers to start the...

Aussies Still Place Most Trust in Earned Media

Findings from our latest Global Trust in Advertising Report has revealed that ‘earned media’ in the form of recommendations from friends and family continues to be the most trusted form of advertising among Australian consumers. With the increased engagement and consumption of online and social...

Five Ways to Win Over Asian Consumers With Your Innovation

By Tobias Puehse, Vice President of Nielsen’s Innovation Practice in Southeast Asia, North Asia and Pacific and Sonia Kapoor, Director, Thought Leadership and Knowledge Management With buoyant economies, burgeoning populations and a fast-growing middle class segment, Asia is ripe with growth...