Insights

Nielsen Poll November 2012

The Coalition would win an election held now, according to the latest Nielsen Poll. The national poll of 1,400 respondents, taken from Thursday to Saturday (15-17 November 2012), shows the Coalition with 53% of the two-party preferred vote (up one point since 18-20 October) ahead of the ALP on 47%...

Global Digital Impact Report: 2012

New findings from a Nielsen online survey of respondents from 56 countries around the world provide insight into digital influences on grocery shopping behavior. This report offers considerations for marketers and guiding principles to help build successful online strategies.

Global Shopping Report: 2012

This 2012 Report highlights that price is not the only consideration that weighs heavily on consumers' minds when grocery shopping. Health factors, product availability and in-store services are also important considerations.

Consumer Discovery November 2012

In conjunction with PayPal and eBay, Nielsen conducted an online research study to gain better understanding of Australian mobile penetration and usage behaviours. The last two years will forever be defined as a turning point in Australian retail. In 2010 the strong Australian dollar, explosion...

Australian Multi-Screen Report Q2 2012

This report presents the trends and patterns of video viewership in Australian homes across televisions, computers, tablets and mobile smartphones by combining data from the OzTAM ratings panels, Regional TAM ratings panels, Nielsen Online Ratings, Nielsen Online Consumer Report, Nielsen Consumer &...

Australian Online Landscape Review September 2012

In this latest release for September 2012, we present the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors. The overall unique audience of 15.7 million online Australians was down 1.4% on August (due mainly to one...

Nielsen Poll August 2012

The national poll of 1,400 respondents, taken from Thursday to Saturday (23-25 August 2012), shows the Coalition with 54% of the two preferred vote (down to two points since 26-28 July) ahead of the ALP on 46% (up 2). This is Labor's best two party results since late February, when the Coalition...

Nielsen Poll - August 2012: Asylum Seekers

The recent study found that 67 percent support offshore processing of asylum seekers in Papua New Guinea and Nauru. 48 percent support the decision to increase the number of refugees Australia accepts from 13,750 per year to 20,000 per year; 49 percent are opposed. A majority of Australians support...