All over the world, people have flocked online as a key news source to understand the latest updates on the COVID-19 global health pandemic. For media sellers, this means audiences are growing, and for ad buyers, reaching their desired and highly engaged audience has never been easier.
The unforeseen shocks from the global COVID-19 pandemic will draw consumers, industries and societies into a course of restoration and renewal as they look to revive growth. FMCG manufacturers and retailers will need to consider what consumers have endured and how they will emerge over the next few...
Coffee is to Australia what tea is to England—arguably the national drink after beer—synonymous with socialising, avocado on toast and the Aussie sunshine. However, since the start of the COVID-19 lockdown in Australia, our coffee consumption habits have shifted.
Global consumer confidence held steady with an index of 94 for three consecutive quarters, ending 2013 one point higher than it started (Q1 2013) and three points higher than the same time period the previous year (Q4 2012), according to consumer confidence findings from Nielsen.
Our recent analysis of online news metrics confirms a home truth: content is king and the way we consume news is changing even on our devices. Over the past year, online news has become a larger part of Australian consumers’ overall news consumption.
The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
In this November and December 2013 edition of the Nielsen review, we share the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors.
Nearly 2.2 million Kiwis are using internet banking each month. It saves time and it’s convenient. We explore the banking relationships of New Zealand consumers.
2013 News articles & reports from Nielsen - learn about the latest market research trends.
2014 News articles & reports from Nielsen - learn about the latest market research trends.
The growth of packaged cider in recent years has been impressive to say the least. Cider has grown from having little presence in the Australian market just five years ago, to a popular trend that is suited to almost any drinking occasion today.
Innovation takes practice, a focus on the fundamentals, and creativity. It takes attention to detail and a passion for turning great ideas into products that consumers want. Great innovators make it look easy, almost magical. But into every breakthrough innovation goes immense time, discipline, and...
By Peter Gale, Managing Director, Retailer Services, Asia Pacific, Middle East, Africa and Greater China, Nielsen The shopper and retailer landscape in Asia-Pacific has been shifting on a fundamental level over the past decade, but we’ve also seen marked changes over the past year. While...