Featured Insights
Unlocking the true value of sports fan engagement
Australian sporting bodies, rights owners, venues, agencies, publishers and brands face increasing competition for fan engagement as they battle through the fragmentation of audiences and proliferation of brands available to them. To enable the sports industry and associated brands to better...
A travel guide for marketers to effectively engage with eco-tourists
A new group of travellers has emerged, eco-tourists, and they are eager to align themselves with brands that reflect their sustainability and environmental preservation values. This group of travellers actively to take steps to minimise their environmental and social impact in the way they travel....
Road to Rationality
2018 marked one of the biggest turnarounds in the Australian grocery industry in 10 years, with the percentage of sales on promotion dropping to 38% and the amount wasted on price promotion down to $10.1 billion.
Election HQ
Nielsen’s headquarters for the 2019 Australian election.
Ensuring the Uninsured Aren’t Left on the Fence
Over 3.9 million Australians don’t hold any insurance policies. Within this group, 1.7 million are disengaged with the insurance industry - indicating that they disregard the value of insurance and are even impartial to which company they would choose to insure with, if any.
CASE STUDY: THE POWER OF OUTDOOR ADVERTISING
In 2018, Australian advertisers spent approximately $1 billion on outdoor advertising, according to Nielsen Ad Intel estimates. When trying to work out the return on investment (ROI) on these dollars, historically it's been difficult to determine whether the right audience saw the ad; and it’s...
Formula 1 Fandom: Victoria Tops the F1 Podium
The 2019 Formula 1 season commences in Melbourne this weekend, and as always, there is much discussion around the value of one of Australia's major sporting events. Nielsen's SportsLink survey shows the overall popularity of Formula 1 has held strong in recent years despite recent changes to...
Girl Power: Measuring the Rise of Women’s Sport in Australia
Today, the 'value' of a sport is primarily based on TV viewership and attendance. For women’s sport, it is widely assumed that ‘the attendance and viewing is just not there.’ While these traditional yardsticks are an important trading currency, our research shows that women's sport has...
Talking About Your Generation
We all share different listening habits and preferences when listening to our favourite radio stations. We know what we like to hear. Nielsen’s Radio It’s A Generation Thing Report reveals that consumers have a strong connection with commercial radio overall, but there are distinct listening...
THE CHANGING FACE OF NEW ZEALAND AND WHY IT MATTERS
While the 2018 census data isn’t due for release until 2019, marketers should be prepared to answer two key questions - “are we adjusting to the changing needs of our target market? and how do we acquire new customers that are gaining relevance in NZ?”
Don’t Count Them Out Just Yet: Australia’s Tech Boomers
The speed of technological advancement has forced Baby Boomers to update their attitudes as well as their operating systems. Media owners, publishers and the technology industry as a whole can sometimes overlook a key demographic that deserves more attention: Baby Boomers.
Optimizing the Automotive Path to Purchase
In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive...
Unlocking The Potential Of The Aussie Wanderlust
Australia is a nation driven by endless wanderlust. In the past year, 5.8 million Aussie travellers flew overseas for leisure. For travel marketers, knowing what travellers want throughout every phase of their journey will provide the best opportunity to connect with them using the right media mix...