As the events surrounding the novel coronavirus (COVID-19) have resulted in an increase in younger Australian’s interest in home improvements and gardening, it’s worth exploring the next generation of Do-It-Yourselfers.
Faced with uncertainty about the future, advertisers and marketers have exercised caution and are closely scrutinising their spend and activities to ensure their people and businesses remain viable once life returns to normal.
All over the world, people have flocked online as a key news source to understand the latest updates on the COVID-19 global health pandemic. For media sellers, this means audiences are growing, and for ad buyers, reaching their desired and highly engaged audience has never been easier.
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.
As the media industry navigates COVID-19 and its greatest period of upheaval in modern memory, having the right data to understand if your ad will command consumer attention has never been more critical.
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
While Australians actively use digital media and frequently check their social media channels, they trust traditional channels more, and they still prefer real-life conversations when it comes to sharing brand experiences or seeking recommendations.
Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since 2015—completely disrupting the online retail and finance sectors.
While advertisers in the travel market tend to focus their marketing efforts on big ticket items such as international flights, hotels, meals and activities they should not overlook the opportunity to reach Australians who enjoy short breaks and weekends away.