Insights

Building better connections

Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.

Agility is key for marketers amid the convergence of brand and acquisition

In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief marketing and communications officer, about the importance of brand, the intersection of brand and acquisition, understanding full consumer journeys and the value of scalable data...

Fans are changing the game

This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.

The Next Evolution of Digital Audience Measurement

Measuring ad campaign audiences is key for all marketers to better understand their ROI, but the rapid evolution of the digital ecosystem and the industry’s changes in reaction to evolving consumer privacy regulations persistently pose new challenges for measurement. Nielsen is proudly leading...