Will the Ad Industry Move To A Sales Guarantee?
The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?
Shining A Light On Energy Providers In NZ: What Makes Kiwis Switch?
Competition to light up Kiwi homes is high, with new energy companies bringing their offerings to the table. Across New Zealand there are more than 30, together spending over $33 million dollars on advertising in 2017.
Screen Time Still an Australian Pastime
The latest figures from the Australian Video Viewing Report from Regional TAM, OzTAM and Nielsen show the average Australian home now has 6.6 screens in which to consume video content. These screens include multiple devices such as internet-capable TVs, tablets, smartphones, and high definition...
Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.
What Are Aussie Baby Boomers Drinking?
When it comes to alcoholic beverages, Baby Boomers (Australians aged 55+) are a segment not to be ignored. Compared with the overall Australian 18+ population, this important demographic segment certainly enjoy a drink, with more than two-thirds saying they have consumed an alcoholic beverage in...
Why You Need a Comprehensive Over-The-Top Strategy. And now.
The “input button,” an often misunderstood piece of remote control real estate, unlocks a wide range of content for consumers with an array of devices, and it’s no longer invisible to audience measurement.
Driving While Distracted: The Challenges of Measuring Behavior in Complex Environments
The world is changing. Fast. The way we work. The way we travel. The way we watch videos and shows. The way we simply interact with each other. And because the pace of change is happening so incredibly fast, it can be hard to understand what, and just how much, change has happened over a week,...
Attribution Modeling: The Pathway to Greater Marketing ROI
As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based ROI measurement has become more important than ever across the media, retail and FMCG industries.
How Valuable are Sponsorship Deals and Brand Activations When Applying for Esports Franchise League Slots?
When identifying how valuable sponsorships and brand activation can be in esports, it’s worth exploring the issue from the perspectives of the many stakeholders involved: leagues, franchisees and teams.
The Celebrity Power of Music in Advertisements
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.