Insights

Caught in the slow lane

While there is a strong desire among Australians to ‘do their part’ to improve the environment and reduce their carbon footprint, their willingness to change habits and buy electric vehicles is stalled.

Optimizing the Automotive Path to Purchase

In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive...

Australian Families Driving SUV Boom

There’s a new trend in the fast lane on Australian roads. SUVs are experiencing a boom due to an influx of new models over the past 18 months, with even more on the way. As a result, small and medium sized SUVs are the vehicle of choice across the country, having overtaken passenger cars in terms...

Secure Tomorrow's Car Buyers Today

There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...

Apps on the Up as Engagement Soars

New research from Nielsen’s Application Market Intelligence solution shows that progressive companies who have responded to this mobile app opportunity, such as carsales.com.au, have captured incremental consumer touch-points for engagement.