Insights

Australian Online Landscape Review: January 2014

In this January 2014 edition of the Nielsen review, we share the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors. Mobile page impressions dropped from January’s record-high mobile traffic, and remained higher...

Australian Online Landscape Review: February 2014

Welcome to the February 2014 edition of Nielsen’s Online Landscape Review. Time online consuming video content via desktops increased by 13 minutes per active user during the month, with increases in total time online surfing non-video web content as well. Mobile page impressions dropped from...

Triple-Screening: A New Phenomenon

A new movement, in the form of triple-screening, has begun to infiltrate consumers’ media behaviour, with more than a quarter (26%) now participating in this new phenomenon over the past year.

Australian Multi Screen Report Q4 2013

The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.

Then and Now: Today's Connected Consumer. Look How We've Changed

The media and marketing landscape in Australia has evolved at a rapid pace in a very short period. In fact, when we look at how consumers obtained information and engaged with brands 10 years ago, it’s as if we’re looking at an entirely different industry playing field today.