When it comes to sport, it is the willingness to prepare to win that sets apart the most talented athletes and the best teams. And with the Australian sports industry facing an unprecedented level of change and disruption, it has never been so important to prepare for what’s to come in order to...
Sport really is Australia’s favourite past time and with the introduction of more channels, platforms, leagues and codes, our hours spent watching sport in Australia has gone up by 8% since 2014. With more eyeballs on TVs and screens, and fan bases growing, the opportunities to reach and resonate...
While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
New Zealanders love to read. Around 1.9 million Kiwis aged over 10 say they read a book every week – the second most popular leisure activity after walking. In 2016 alone, Nielsen BookScan revealed that 4.9 million books were sold in New Zealand for a total value of $114.2 million.
Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access this content - anywhere, anytime. The first edition of the Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – shows video viewing behaviour...
For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spend expected to hit $45 billion, the top-line metrics remain positive. This report detail what we regard as the 10 major commercial trends in sports.
The first weekend of October 2016 marked two significant events in Australian sporting history: the Western Bulldogs won their first AFL grand final in 62 years; and the following day, NRL fans witnessed a similar performance when the Cronulla Sharks took out their first premiership in 49 years.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
It’s Australia’s most famous Tuesday, Melbourne Cup Day. And with 4 in 10 Australians interested in watching the famous race, it’s one of the most valuable sporting sponsorships in the nation too.